University of Mary Washington / 2018 @MaryWash Campaign

@MaryWash Campaign

Client: University of Mary Washington

Audience: Potential college applicants and their parents

Project Description: Padilla pitched and won the campaign work focused around enrollment for the University of Mary Washington. We worked on strategizing a new campaign, @MaryWash, and implementing it. Working directly with the account team, client and a Creative Director, I designed the view book, a print travel piece, direct mailer, transit ads, SnapChat filters geo-targeting high school students in the Virginia area, social and display ads and art directed two on-campus photo shoots along with the landing page. The @MaryWash campaign, a reference to the schools nick name its students and towns people called it, allowed people to connect, making them feel instantly welcomed - like they were already a part of the MaryWash family. We tagged @MaryWash with all the headlines, focusing in on what’s unique about the school, things you can only find and experience @MaryWash.